American Technology company Meta Incorporated, parent company of Facebook, has deleted over 10 million fake profiles and spam accounts, as part of its crackdown on Facebook impersonation and fake content creation.
The tech giant said in a blogpost on Monday that the crackdown was targeted at accounts involved in spam, fake engagements and the impersonation of popular content creators.
The post read, “In the first half of 2025, we removed about 10 million profiles impersonating large content producers and also took action on around 500,000 accounts engaged in spammy behaviour or fake engagement.’’
It said the move was part of its commitments to ensure content quality and support original creators.
The multinational company also warned that creators’ accounts with largely recycled content will now face penalties, including reduced reach and loss of monetization.
It stated, “Simply stitching clips together or adding a watermark will no longer count as meaningful editing. Content that provides real value and tells an authentic story is likely to perform better. Pages and profiles that post mostly original content tend to enjoy wider distribution.”
Meta also rolled out post-level insights on the Professional Dashboard, to enable creators track performances, with a support Home feature that now alerts users to content and earning restrictions.
It insisted that the change was designed to uphold content quality, protect original creators, and maintain trust in an increasingly competitive digital environment.
